Using Codex to Improve SEO on a B2B Website
Our services page used to be headed “Who runs buyer outreach?” That question matters after a visitor knows what SailBell offers. We used Codex to inspect the live pages, rewrite the overview and verify the journey from a search landing page to an inquiry.
One change you can inspect
- Previous heading
- Who runs buyer outreach?
- New heading
- Export Marketing Services and Engagement Options
We kept the URL and moved the original question to the coaching and managed-service comparison. Visitors can now choose a website or outreach service before deciding who will run it.
Open the revised services overview →01 Read each page from a buyer’s perspective
Start at the sitemap. Extract the title, main heading, language alternatives, internal destinations and contact links from the returned HTML. The original sitemap contained ten URLs across two languages. Website design and buyer research had no dedicated destinations to share.
02 Replace broad descriptions with inspectable examples
The website page follows a distributor from a filter reference to packaging requirements on HDASHER’s live site. The outreach page pairs a fictional wholesaler’s screening criteria with a first email and an example of a reply that expresses purchasing intent.
03 Connect the new pages to sales
Add descriptive links from the homepage, services overview and case study. Share a page registry between the sitemap and the anonymous event validator so each new landing page can also appear in the site’s reports.
04 Ask Codex for a check you can repeat
Request each public URL in both languages. Check its status, canonical, reciprocal language links and contact destination. Confirm the inquiry form is present. On days 14 and 30, compare relevant non-brand impressions and clicks in Search Console with landing pages and inquiries in the site report.
- B2B export website design
- International buyer research and outreach
- Explore the HDASHER catalog-to-inquiry case study
A reusable audit prompt
Read the sitemap. Follow links from the homepage and services overview to each service page. Record its URL, status, title, H1, canonical, alternate languages and inquiry destination. Prioritize missing links, incorrect language targets and broken pages. Include a repeatable way to verify each fix.